STRATEGY

• A Highly Successful Social Media Promotion Kit & Store Display

• Each store received a Step & Repeat, a Red Carpet, and a Easel with Signage for an In-Store Promotion to the girls as they tried on different prom dresses.

• Girls take pics and share with their fans.

• When they share these pics they are then uploaded onto the Alyce website (Alyce Red Carpet) to promote the brand name and that dress.

• Alyce also promoted the store (celebrity spotted location) with the pic. This motivated the stores to have the girls try on Alyce dresses for self promotion.

• A win-win-win strategy: The Girl, The Store, The Brand.

BROCHURE DESIGN

• Art Direction & Production
• Copywriting

POP DESIGN

• Art Direction & Production
• Copywriting
• Step & Repeat Design w/ Poster

DIGITAL/WEB

• Art Direction
• Website Carousel Design
• Landing Page
• Social Media Advertisement